The correct answer: I want to share/create things I love and connect with people who love them too.
If you’re blogging to… make money, get a book deal, become famous, build your business, or sell a product you won’t be successful. Here’s why:
When you aim for objectives like “make money” you are making your content good enough to make money. You’re aiming at a target below being very good. You’re not writing things to tickle your audience, you’re writing to manipulate them into taking an action. If you write for a someday book deal, you’re imagining some composite book editor or agent reading your blog. You’re trying to impress a cynical imaginary reader, not helping non-experts find the same fascination in your topic as you. Whatever your ulterior motive, if it doesn’t involve a love for the topic and a desire to share it, then you’re aiming at the wrong things. It will change the way you write.
Ultimately you’ll fail.
We all fail, we all come short of our goals. We think of a blog post in our minds and it sounds so perfect. Our writing never matches our best intentions. The difference here is that if you’re aiming at the wrong things and fall short, you achieve nothing. You neither win your audience nor get them to click their clicks or hand over their cash.
When you’re aiming at sharing/creating things you love, you’re aiming as high as you can go. You’re not trying to control the outcome — which let’s face it, we have almost zero control over how our work will be received. When you let go and create for the love of it — even if you want to make money or get a book deal or become bffs with Beyonce — if you write without stepping between your ideas and your audience and try to manipulate the outcome — then you’ve focusing on the work. You’re not becoming a better marketer or salesperson or pitchman, you’re becoming a better writer, communicator, curator, teacher and advocate. You’re connecting, not pushing. You’re sharing, not telling. You’re going way above and beyond not to manipulate but because you’re totally geeking out over how much you love it.
It’s infectious. It can feel scary to do. But it works, not in a new agey “the secret” way that somehow because you love it you’ll attract money to you, but because of the fact that if you love what you write, you’ll write more. If you write more, you get better. If you love it, you’ll give more because you’re not doing just enough, like it’s a job, you’re writing with no expectations that anything in particular will lead to anything else, even though you’re positive that something will.